Start living tobacco-free

With Craving to Quit® from Sharecare, you can take back your health and stop using tobacco in 21 days with this step-by-step program developed by psychiatrist and neuroscientist Dr. Jud Brewer, MD, PhD.

What is Craving
to Quit?

Through online tobacco cessation coaching, Craving to Quit is a 21-day mindfulness-based program that teaches the awareness of cravings and habits to help you quit. This evidence-based training was developed and tested in conjunction with leading research universities and works by helping you master techniques to control your cravings and change your tobacco habits.


Meet your guide, Dr. Jud

A psychiatrist and internationally known expert in mindfulness training for addictions, Jud Brewer, MD, PhD (“Dr. Jud”), is a thought leader in the field of habit change and the “science of self-mastery.” Building on his research, he has developed and tested novel mindfulness programs for habit change, including both in-person and app-based treatments for smoking, emotional eating, and anxiety; and serves as the executive medical director of behavioral health at Sharecare. Dr. Jud also serves as Director of Research and Innovation at the Mindfulness Center and Associate Professor in Behavioral and Social Sciences and Psychiatry at the Schools of Public Health & Medicine at Brown University, as well as a research affiliate at MIT.


How Craving to Quit works

Getting started is easy. You have all the tools and resources you need to get started towards a healthier, more relaxed lifestyle…all in one app.

Video lessons

View short, daily videos to learn why cravings arise.

Expert Moderated Community Support

Receive support from experts & others trying to quit in a safe place.

Measurable progress

Track different goals and progress – including a cigarette tracker.

Weekly expert calls

Address your specific challenges on detailed weekly calls with experts.


Learn user-initiated, guided mindfulness exercises to help ride out cravings.

In-app coaching

Get 1-on-1 messaging with a Craving To Quit coach.

Create new, sustainable habits
through the app-based program

You will be able to:

  • Manage your habits & cravings: Take part in the Quitting Pact, cigarette tracking/reporting and exercises to help acute cravings
  • Reinforce Mindfulness Practices: Receive daily push notifications and maintain your progress upon program completion
  • Quit with support: Connect with others on a similar journey through the program’s community-based approach

Take the first step to a healthier life

With Craving to Quit, you will be presented with a new module each day until you complete all 22 modules. Throughout the program, you will be given the tools to stop your cravings and build healthier habits that can lead to sustainable lifestyle changes. Don’t forget to calculate the savings you will gain from living tobacco-free.

The Craving to Quit program is not part of the well-being incentive program. This is a benefit available at no additional cost to Be Well SHBP® members. Participation can qualify you to have the monthly tobacco surcharge removed. The Tobacco Surcharge Removal Policies can be found on SHBP’s website at or contact Sharecare for details.